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043. The Village Bicycle

79-81 Ledbury Road, London W11

Who you need to know Owner Willa Keswick

Brands include American Retro, Felder Felder, Kat Maconie, Mink Pink, Terry Dehavilland, Tripp Jeans, Unif

This hip London indie is the place to go for quirky fashion, and reflects the personal style of owner Willa Keswick.

“The cool kids from LA in bright neon jeans paired with a funky tee with ethnic print [and] a hand-made bag from Colombia… our customers are not afraid to experiment,” she muses.

The Village Bicycle took an important step last year with the launch of online transactional platform imavillagebicycle.com, which is updated daily with fashion news, trends, and lifestyle and travel tips. Sales have shot up “significantly” since its launch.

Developing the store’s website will be the main focus for 2013, though The Village Bicycle also has a few collaborations coming up.

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