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051. Love KR

98a Chamberlayne Road, Kensal Rise, London NW10

Who you need to know Owner Paula Fitzpatrick

Brands include Albertine Burdett Couture, Alice Menter, Des Petits Hauts, H by Hudson, Lily andLionel,Maison Scotch, Prey of London

Situated in a former flower shop - which is a part of Kensal Rise railway station - Love KR is part of its local community, and owner Paula Fitzpatrick knows many of her customers by name.

The small store sells established and new brands, and has had great success with British brands and accessories, especially jewellery.

Turnover doubled in 2012, and Love KR was shortlisted for Best New Business at the Drapers Fashion Awards.

Fitzpatrick is set for a busy 2013 - she is working with a UK designer and an artist on a dress collection, and has plans for an east London pop-up.

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