13 Tower Street, Ipswich
Who you need to know Founder Jane Forsdike
Brands include Adini, Bianca, Capri, Frank Lyman, Gardeur, Gelco, Pomodoro, Taifun
Often unloved and underserved by the high street, Bijou Boutique is a haven for the 50-plus woman wanting to look 10 years younger without going under the scalpel. And with the lucrative 50-plus market in growth, it’s no wonder the business is ageing well.
The store has invested time and energy in its website and social media presence in the past year.
Perhaps because owner Jane Forsdike and the team admit to being “of a certain age ourselves” they know what their customer wants and consider them friends, often texting them to talk about their products.