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060. Supra London

Two stores including 249 Portobello Road,London W11

Who you need to know Owner Dylan Alkatt

Brands include Adidas, Carhartt, Edwin, Folk, Fred Perry, Gloverall, Lee, Levi’s

A west London gem, Supra targets its brand mix to suit its customers’ local tastes at the Portobello Road and Kensal Rise stores. The former opened in 1995 and satisfies a younger clientele with sportswear brands, while the more contemporary store on Chamberlayne Road targets a more grown-up customer base and stocks labels such as Folk, YMC, Oliver Spencer, Brady Bags and Sessun.

This year, Supra upped its online presence with a social media strategy, featuring a Facebook page that is regularly updated with new collections, an impressive Instagram page and a Twitter feed.

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