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061. Commonn

Two Northampton Stores including 161 Wellingborough Road, Northampton

Who you need to know Co-owners Mark and Michelle Higgs

Brands include Asics, Brixton, Clae, Clarks Originals, New Balance, Nike Skateboarding, Palace

Co-owner Mark Higgs admits his small team work to a tight budget but puts the success of Commonn, opened in 2010, down to their efforts. “Good ideas and creative thinking are worth a lot but cost nothing,” he says.

2012 saw Commonn focus on its buying, improve its social media output and take on two apprentices - one to concentrate on its website photography and the other to grow its skate hardwear floor, Skate Attic.

This year it will focus on The Back Room project, a store area with premium casual, denim, classic footwear and local product.

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