51 South Street, Romford, Essex
Who you need to know Owner Kashif Qazi
Brands include Diesel, Edwin, G-Star, Lyle & Scott, Nike, Nudie, Replay, Scotch & Soda
Sometimes simplicity and having a niche works, and Utter Nutter has carved out its place as a denim leader.
Owner Kashif Qazi says his team’s offer “is probably the most educated in terms of brands, fits, washes and future trends that you could find on the high street”.
Last year Utter Nutter moved from 91 to 51 South Street, a larger 1,100 sq ft store in a pedestrianised, high-footfall section of the road. The new store features a 16-metre denim wall.