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063. Serene Order

41 Drury Lane, Solihull

Who you need to know Owner Nadeem Ahmed

Brands include Antony Morato, Denham, Dior, Dom Rebel, J Brand, Patrizia Pepe, Stone Island Kids, recently launched own-label So Serene

This year sees Solihull indie Serene Order shoot up the rankings by more than 30 positions, something owner Nadeen Ahmed puts down to a combination of introducing exciting new labels and great customer service.

“It’s the choice of labels we offer that makes us inspiring - that’s why our customers keep coming back,” he says.

This year he plans to open local language websites in overseas markets. Definitely one to watch.


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