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068. Northern Threads

Two stores in South Shields, including 14 Ocean Road, Tyne & Wear

Who you need to know Owners Phil Goodfellow and Nigel Binnie

Brands include Armani Jeans, Carhartt, Edwin, Fred Perry, Hugo Boss, Lyle & Scott, Paul & Shark, Ralph Lauren

Northern Threads may be tucked away in a small town centre, but there’s nothing provincial about this cool menswear indie. Its loyal fanbase certainly agree, and last year saw its sixth anniversary.

Co-owner Nigel Binnie says suppliers are impressed by the high standards that he and business partner Phil Goodfellow set for their two South Shields stores. During the past year the dynamic duo invested in Northern Threads’ website, staffing and marketing, and in 2013 they plan to increase floor space.

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