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069. Fusion

Three stores across North Cornwall, including 39 Molesworth Street, Wadebridge

Who you need to know Owner Rhowen Yoki

Brands include Bellfield, Diesel, G-Star, Glamorous, Little Mistress, Religion, Superdry, Vero Moda

It has been a busy year for Fusion.

In 2012, the fashion indie merged and redesigned its two Polzeath stores into a larger boutique. The former premises are still owned by Fusion, but are now occupied by an art gallery, which brings increased footfall to the town.

Owner Rhowen Yoki also partnered with three local businesses to launch a loyalty card scheme, which is used to gather data for targeted promotions.

Fusion’s sell-through rose by 90% following a re-evaluation of its offer, which is now focused on keeping the store fresh with short-order brands. In 2013, the indie plans to shake up its accessories offer.

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