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076. Oxygen Boutique

38 Eastcastle Street, London W1W

Who you need to know Owners Joanna Nicola and Helen Nicola

Brands include 10 Crosby, Alice + Olivia, Clover Canyon, Current/Elliott, Cut25, Jeffrey Campbell, Mother, Sea New York

A blogger’s favourite, Oxygen Boutique’s carefully edited offer ranges from established names to up-and-coming designers.

Owners Helen and Joanna Nicola have focused on growing the store’s customer database and online business, have introduced a dedicated style section called Live on Oxygen to encourage blogger and celebrity involvement, and have begun to ship worldwide.

This year Oxygen will introduce new names to the range it offers and launch its own label.

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