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087. Mimi Noor

25 Milsom Street, Bath

Who you need to know Co-owners Mimi Noor Thomas and Andrew Thomas

Brands include Chinti & Parker, Denham, Des Petit Hauts, Goldsign, J Brand, MiH, Tucker, Wildfox

Since it was established just two years ago, premium denim and casualwear indie Mimi Noor has been thriving - and with Mimi Noor Thomas behind the wheel, it’s not hard to see why.

Last year Mimi Noor improved its entry price point with the introduction of accessories brand Spirithoods for autumn 12, outsourced its PR, created a look book to boost its marketing, and launched a transactional website featuring an outfit-building tool that aims to recreate the enjoyable shopping experience of visiting the store itself.

Looking ahead, Mimi Noor has secured a raft of designer exclusives for spring 13, and there are also plans afoot to move to larger premises later this year.

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