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094. Woodie & Morris

Two stores, including 7 Petworth Road, Haslemere. Surrey

Who you need to know Owners Melanie Rollinson and Clive Rollinson

Brands include American Vintage, Bumper Boots, Great Plains, Masai, NYDJ, Ortiga, Out of Xile, REN Skincare, Saint Tropez, Superga, YAYA

Opened in an old pub and named after the owners’ dogs, quirky contemporary women’s indie Woodie & Morris’ focus on well-priced casualwear has been a hit in Haslemere since the store opened three-and-a-half years ago.
Last year, owners Melanie and Clive Rollinson changed their buying strategy towards short-order brands and widened the business’ scope when they launched an online store in May, and opened a second store in Cranleigh in Surrey in July.

Melanie Rollinson says she is cautiously optimistic for 2013, expecting conservative like-for-like growth, but hopes to see strong sales from both the new Cranleigh store and the online platform.

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