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096. Calle 33

181a Main Street, Lisnaskea, Co.Fermanagh, Northern Ireland

Who you need to know Owner Aine McCaffrey

Brands include Closet, Darling, Fever, Hunters & Gatherers, Kling, Kuyichi, Lee, NotTheSame, St-Martins, Skunkfunk, Soo Lee, Yumi

In the past 12 months, there has been plenty of change at Calle 33. In January, the womenswear indie moved into new, more prominent and accessible - albeit smaller - premises, which has encouraged owner Aine McCaffrey to retail a more edited offer.

In reaction to customer demand, this year Calle 33 is developing its own brand of occasionwear, and will increase its profile by ramping up its marketing. The store will also re-launch its website, which currently only provides basic information and contact details, to enable customers to shop online.

McCaffrey says: “In difficult financial times, there are still many ways to stand out from the crowd.”

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