46 Parsonage Green, Wilmslow, Cheshire
Who you need to know Owners Claire Yildirim and Emma Wright
Brands include Diesel, IKKS, No Added Sugar, Toffee Moon
With its theatrical displays and hand-picked lines, it’s no surprise that customers travel from as far afield as the United Arab Emirates to visit this kidswear indie.
Co-owner Emma Wright says: “We approach the business in the same way we would if the store was for womenswear or menswear. We think that by [doing this], we stand out in a sector that is currently not taken as seriously.”