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10 Hip

9 and 14 Thornton’s Arcade, Leeds

Who you need to know

Co-owner Everton Campbell (left)

Brands include Adidas, Barbour, Lacoste, Lyle & Scott Heritage, Napapijri, Pretty Green, Visvim, Wrangler

If ever there was a recipe for enduring success, you can find it at contemporary menswear indie Hip.

Celebrating its 25th birthday next year and set in one of Leeds’ coolest shopping districts, co-owner Everton Campbell is sure he knows why the Leeds shop has continued to flourish.

“While we’ve moved with the times, we’ve never changed our ethos - we’re like a chameleon,” he says, which is a spot-on summary of his determination to stick to what he knows - cool, forward-thinking product - but to constantly review it and look at it in a new light.

The brand list ranges from Pretty Green (Drapers’ Menswear Brand of the Year) through to eight different Adidas sub-brands and lesser-known labels, such as Japan’s Visvim and Sweden’s Napapijri.

Plenty of one-off collaborations, a blog and a constantly updated website give Hip a creative melting-pot ethos, which is edgy enough to attract Leeds’ most directional shoppers.

“With a desire and willingness to search for the rare, unknown and new, Hip offers a refreshing change and its own aesthetic,” says one enthusiast. Working with local artists and musicians to celebrate exclusive product launches perpetuates the store’s underground feel, but also reinforces its links to the local community.

“Why are we an inspirational independent?” ponders Campbell. “Because we’re still open!

“But that makes us just as inspirational as all the indies out there that are riding this [economic downturn]. It’s not just about me - it’s about all of us.”

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