Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

100 Serene Order

41 Drury Lane, Solihull

Who you need to know Owner Nad Ahmed

Brands include Armani Jeans, Ash, Cipher, Daniele Alessandrini, Denham, Dior, Forever Unique, Luke

Exciting and directional brands are the order of the day at Solihull indie Serene Order.

Owner Nad Ahmed serves up a diverse mix of brands every season and is a passionate supporter of local emerging designers such as Heart Breaker Club Clothing and I Am Generic. He has also mentored a few of the upcoming designers he stocks to help them set up their own stores.

In 2011, Ahmed opened a neighbouring sister store named So Serene, and relaunched the retailer’s website.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.