41 Drury Lane, Solihull
Who you need to know Owner Nad Ahmed
Brands include Armani Jeans, Ash, Cipher, Daniele Alessandrini, Denham, Dior, Forever Unique, Luke
Exciting and directional brands are the order of the day at Solihull indie Serene Order.
Owner Nad Ahmed serves up a diverse mix of brands every season and is a passionate supporter of local emerging designers such as Heart Breaker Club Clothing and I Am Generic. He has also mentored a few of the upcoming designers he stocks to help them set up their own stores.
In 2011, Ahmed opened a neighbouring sister store named So Serene, and relaunched the retailer’s website.