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12 Donna Ida

Four stores including 40 Elizabeth Street, Belgravia, London SW1W

Who you need to know Owner Donna Ida Thornton

Brands include Citizens of Humanity, Hudson, Mother Denim, Paige Premium, True Religion, Victoria Beckham

If there was an accolade for the most entertaining tweeter it would surely be awarded to Donna Ida Thornton, owner of denim indie Donna Ida. She amuses her 4,400-plus followers not only with the latest denim news but also with tales of her workaholic lifestyle – which sees her moving from a buying appointment to a trade show or avoiding a parking ticket.

In 2011, the indie introduced initiatives such as a loyalty card and an online denim clinic. Thornton has also freshened up the brand mix with exclusive new labels including Roseanna and Bleulab.

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