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12 Six Whiting Street

6 Whiting Street, Bury St Edmunds

Who you need to know

Owner Giles Henderson (left)

Brands include Acne, Armani Jeans, CP Company, Edwin, Folk, Lavenham, Nudie, Without Prejudice

Six Whiting Street is an education in menswear. If it were still legal to light up indoors, then this is where you would want to light a cigar, because of its subtly masculine feel and the gentlemen’s club atmosphere.

The premium menswear indie’s slick shopfloor includes a Union Jack fridge, restored 17th-century wall murals and a pool table. But these are mere sideshows to the stock, which is a what’s what of menswear brands from denim to tailoring collections.

Behind Six Whiting Street is Giles Henderson, a London College of Fashion graduate and a man with a vision. “I want Six to be exciting for shoppers, you know, a real experience. I want them to explore and discover. I want to draw them through from room to room just to see what’s behind the next door,” he says.

“The real focus is the customer. We treat each one differently and always go the extra mile for them. That’s crucial for an independent like ours. Some people will always feel just a bit intimidated, but we can do our best to make them feel good and look forward to returning.”

His customers agree, but Henderson is not entirely satisfied, saying: “I can’t imagine a world where I’m actually happy with everything.”

This summer he has pledged an overhaul of the brand stocked at Six Whiting Street and a “massive refurb” will see the store close in July and reopen with a new look. It will undoubtedly stay just as inspiring.

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