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14 O’Keefe

11 High Street, Esher, Surrey

Who you need to know Co-owners Janine O’Keefe and Stuart Dewey

Brands include Bernshaw, Boss Orange, Falke, Juicy Couture, Marilyn Moore, MiH, Part Two, Paul Smith

Womenswear indie O’Keefe is renowned for championing new designers. For spring 11, it was the first stockist to buy into the debut headwear collection of emerging designer Alex Hardman.

Last year, O’Keefe introduced new brands, including heritage brand Barbour and American Retro, in order for it to keep its portfolio fresh and unique.

With regular staff training days, in-store workshops with brands and a co-owner who’ll sit and discuss the next season’s trends with customers, this is an indie delighting its customers with a first-class service.

A rebrand and a rejig of the website are on the agenda, so O’Keefe is set to continue to shine .

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