140 Shoreditch High Street, London E1
Who you need to know Co-owners Eddie Prendergast and Steve Davies
Brands include Aigle, Duchamp, F Troupe, Heritage Research, Nigel Cabourn, Wolsey
Menswear indie Present, with its unusual products and sought-after labels, ticks the right boxes to fit in with its cool Shoreditch surroundings.
Located in the former premises of a cigarette company, Present is more than just a menswear store; it’s a cool haven for takeaway coffee and literature.
As well as running the store and their own UK-manufactured, eponymous clothing label, owners Eddie Prendergast and Steve Davies have an affection for social media with a well-run and polished blog, and Tumblr, Twitter and Facebook accounts, as well as a transactional website.