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21 Peggs & Son

39 Duke Street, Brighton

Who you need to know

Owner Ian Peggs (left)

Brands include Folk, Nigel Cabourn, Nudie, Prps, Patagonia, Nicholas Deakins, Red Wing, YMC

2010 was an almighty year for Brighton contemporary menswear indie Peggs & Son. Ten years after opening, owner Ian Peggs and his team decided it was time to take the next step in the store’s development and move to a bigger site in a more popular part of Brighton’s historic Lanes.

Inspired less by of-the-moment brands and more by labels that have genuine heritage and well thought-out design, the new Peggs & Son store is located between an old bookmakers and a pub, which fits in perfectly with the store’s original 1950 fittings, and gentry feel.

While Peggs says he is “on the shopfloor all the time” and constantly rushed off his feet since the relocation sites, the brands he stocks are more than happy to wax lyrical about his buying abilities.

“Ian is one of the best buyers with one of the best product mixes in the industry,” enthuses Ben Sibthorpe, sales agent for denim brand Prps. “He has excellent taste and this is by far one of the most inspirational independents outside of London.”

Nigel Cabourn is now in its third season with Peggs & Son and sales director Drew Holmes feels it is Pegg’s understanding of classic, heritage-inspired menswear that puts him heads and shoulders above his competitors. “Ian really understands our product; we’re manufactured in the UK, we have a brand story that needs telling, and his staff can tell it, from the history through to the fabrics. Ian creates a whole world of his ownwithin his store.”

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