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23 The Women’s Society Boutique

2 St Andrew Street, Hertford

Who you need to know Co-owners Faith Willis and Victoria Rex

Brands include Almost Famous, Anya Hindmarch, Barbour, Hudson, J Brand, Nicole Farhi, Sandwich, Vivienne Westwood

The Women’s Society Boutique continually looks to reinvent itself and the past year has proved no different. The contemporary womenswear indie focused on bringing in premium brands for autumn 11.

Co-owner Victoria Rex explains: “We feel that customers are looking for value for money and for more well-known brands.”

The change of direction has so far paid off with the new labels, which include Vivienne Westwood and Fahri by Nicole Fahri, being “well received”.

The indie also gained an “extra window”, with the launch of its first transactional website, which also allows customers to order online and collect in-store.

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