Young fashion indie 25 Ten Boutique has introduced a café bar in its Rochdale store.
Owners Kelly and Paul Turner-Mitchell launched the 800 sq ft café in a bid to create a local destination. It’s the latest move by the owners of 25 Ten Boutique, who have continued to play a leading role in the regeneration of Rochdale. Two years ago the indie battled to bring a disused, run-down property on Yorkshire Street back to life. That building, Rochdale Emporium, not only now houses 25 Ten Boutique but also complementary stores to help draw in the local community.
Co-owner Paul Turner-Mitchell said: “We want the Emporium to be a one stop shop offer a destination with individuality where people can buy shop within a boutique environment and then relax in a fantastic café. Customers really appreciate it. For indies to thrive we need to work together to offer something different.”
He added: “We’re already seeing families come in with daughters who want to try prom dresses on while the parents put their feet upstairs and enjoy a coffee and a cupcake. It’s making the shopping experience more fun and enjoyable.”
The move fits in with retail expert Mary Portas’s review of the high street, which aims to make the high street as a destination for socialising. Last week the “vast majority” of her report of recommendations for reviving Britain’s high streets was accepted by the government.