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25 Ten prepares to open second floor

Young fashion indie 25 Ten is to double its floor space and add concessions from up-and-coming brands.

The indie, on Yorkshire Street in Rochdale, moved from Cheetham Street to its new premises in November last year, increasing in size from 650 sq ft to 1,400 sq ft. However, it will now open a second floor providing an additional 1,400 sq ft.

The floor, named the Rochdale Emporium, will consist of five retail units which will work as concessions plus a cafe overlooking the high street. Director Paul Turner-Mitchell is speaking to brands and designers about the Emporium and it will open once the units have been allocated.

The shop sits next to lingerie indie Chantilly and footwear indie Shoes by Laces and Turner-Mitchell said he wanted to create a destination that people would come to instead of going to larger shopping towns such as Manchester.

“We want to create a diverse and all inclusive one-stop shopping area, so you can buy your dress, underwear and shoes and then also go upstairs and get some jewellery then maybe have a coffee and a Danish,” he said.

Turner-Mitchell said the Emporium would allow small brands to “dip their toe” into retail in a low-risk environment. 25 Ten, Chantilly and Shoes by Laces have conducted market research on what consumers would like to see in the Emporium, with designer kidswear and vintage clothing coming out on top.

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