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26 Ten Little Monkeys

46 Parsonage Green, Wilmslow, Cheshire

Who you need to know Owners Claire Yildirim and Emma Wright

Brands include Diesel, I Love Gorgeous, No Added Sugar, Oopsy Daisy Baby, Tea Princess

Kidswear indie Ten Little Monkeys is thriving thanks to two sisters who continue to challenge themselves.

Claire Yildirim and Emma Wright scour the industry, from blogs to trade shows and magazines, to discover new, stylish labels.

Recent initiatives such as a loyalty card have helped to encourage customer spend, says Wright.

Towards the end of last year, the transactional website was withdrawn in favour of a blog-style site with regular updates and street-style photography.

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