Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

28 Couverture and The Garbstore

188 Kensington Park Road, London W11

Who you need to know

Owner Emily Dyson (left)

Brands include A Détacher, Etten Eller, Humanoid, Inverni, Local, Minä Perhonen, Pero, Pop Up Shop, Rachel Comey, Simple Kids, Soft Gallery, Tom Scott

Behind a deceptively small shopfront in London’s trendy Notting Hill lies Couverture - a three-storey concept store with a mix of womenswear, menswear, accessories, kidswear and homeware.

Owner Emily Dyson has made it her mission to search out lesser-known brands to offer customers special pieces that cannot be found elsewhere.

“It’s a constant challenge. We keep an eye on what other stores are selling and try not to stock the same things. If we do buy a brand that a nearby store has, we make sure we pick different pieces so our customers will always find something unique,” she says.

Originally a homeware store on the King’s Road in Chelsea, Couverture expanded its offer to include clothing when it moved to its current location two years ago. “I thought it would be amazing to have everything under one roof. The whole family can shop together in our store,” says Dyson. Fashion and accessories now account for at least 50% of Couverture’s offer.

Situated on the site of a former timber yard, the lower ground floor is home to Dyson’s husband’s menswear brand, Garbstore. As well as Paley’s own label denim, retro tees and utilitarian jackets, there is also a selection of cult labels such as Gitman Bros, Mountain Research and Engineered Garments, many of which are exclusive to Garbstore in the UK.

Last December also saw the launch of a joint transactional internet site, Couvertureandthegarbstore.com.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.