35-37 Uxbridge Road, Shepherds Bush, London W1
Who you need to know
Owner Ravi Grewal (left)
Brands include Barbour, Carhartt, Garbstore, Grenson, John Smedley, Lacoste, Luke, Nicholas Deakin, Original Penguin, Pointer, Pretty Green, Pringle of Scotland, Red Wing
“Great service, great staff, great shop” is how one admirer sums up the appeal of Stuarts. Originally established as a tailoring outfit in the mid-1960s, Stuarts was turned into a trend-led menswear store in the late 1970s and quickly became a destination for cool hunters. On Queens Park Rangers match days (the team’s stadium is close by), coaches full of football fans would park outside the shop, and form a queue outside that snaked down the street.
Now in its 44th year, Stuarts has become synonymous with heritage labels. The store has also cashed in on the recent 1980s revival with brands such as Sergio Tacchini and Fila, which appeal to a 30-plus customer, says owner Ravi Grewal.
Another fan of Stuarts tells Drapers: “I know if I go around the city to a dozen shops I can find the labels I wear, but not all in one store. That’s why I love Stuarts.”
This family business is proud of its high level of service, which, along with its distinct brand portfolio, has helped it withstand competition from the nearby Westfield London shopping centre. The buying team attends trade fairs in France, Germany and Italy to make sure they don’t miss out on any brands the customers would love. Grewal, who runs the store with his brothers, says: “We are always looking for that hidden gem tucked into the corner of the show.”
Recent initiatives such as a new website, Facebook fan club and a blog on 1980s casual product have helped turn Stuarts into a destination store with a following that stretches all over Europe, particularly in Sweden, Norway, Germany and Italy, says Grewal.