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30 Anna

Seven stores including flagship at 126 Regents Park Road, London NW1

Who you need to know

Owner Anna Park (left)

Brands include All My Love, American Vintage, Carven, Day Birger et Mikkelsen, Hartford, Michael Stars, Nicole Farhi, Odd Molly, Suzannah

Owner Anna Park hasn’t looked back since launching her first store in Burnham Market, Norfolk, in 1994. The store sold labels such as MaxMara, Nicole Farhi and Betty Jackson before they were really on the public radar. It was also the first UK store to stock Temperley London.

With the company’s seventh shop opening in Holt, Norfolk, in November last year, Park is continuing her quest to offer customers inspired product choice in a beautiful environment.

Travelling the world in search of new gems, this season’s finds include 360 Cashmere, Tucker and Michael Kors accessories. New labels are initially introduced to Anna’s flagship store in London’s Primrose Hill before being rolled out to the other shops, including stores in Essex, Suffolk and Norfolk. The seven-strong indie happily shifts stock around its store portfolio to ensure customers never miss out. Anna is also planning to launch its own line of wardrobe staples such as dresses and trousers in the near future.

One fan sums up the retailer’s appeal with the words: “Lovely staff and clothes in a great setting.’

Park has been able to expand the business without needing to rely on outside investment. With plans for three more stores in the next few years, she has no time for the more aggressive aspects of the industry. She gives short shrift to competitors who squabble over labels: “There are always battles. It’s ridiculous, as differentshops buy different collections. It would be much nicer if everyone could just sit down together and talk it through.”

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