Three stores including 37 Abbeygate Street, Bury St Edmunds, Suffolk
Who you need to know Owners Jeremy and Joanna Clayton
Brands include Barbour Heritage, Diesel, Fly London, J Brand, Maison Scotch, Scotch & Soda, Sorel
Set in a stunning medieval building, young fashion indie Javelin enjoyed a buoyant 2011, with sales up 7% on the back of strong marketing.
Shoppers praised the retailer for its unparalleled level of customer service. One fan describes Javelin as “the destination store to visit when in Bury St Edmunds”.
As a denim specialist, Javelin launched a campaign called ‘Style is in our Jeans’, devoting all the store’s windows to denim and offering skilled denim advisers to help customers find their perfect pair of jeans. After experiencing a surge in sales, the campaign will be repeated this year.