Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

31 Javelin

Three stores including 37 Abbeygate Street, Bury St Edmunds, Suffolk

Who you need to know Owners Jeremy and Joanna Clayton

Brands include Barbour Heritage, Diesel, Fly London, J Brand, Maison Scotch, Scotch & Soda, Sorel

Set in a stunning medieval building, young fashion indie Javelin enjoyed a buoyant 2011, with sales up 7% on the back of strong marketing.

Shoppers praised the retailer for its unparalleled level of customer service. One fan describes Javelin as “the destination store to visit when in Bury St Edmunds”. 

As a denim specialist, Javelin launched a campaign called ‘Style is in our Jeans’, devoting all the store’s windows to denim and offering skilled denim advisers to help customers find their perfect pair of jeans. After experiencing a surge in sales, the campaign will be repeated this year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.