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32 Bow Boutique

Powerscourt Townhouse, Dublin

Who you need to know

Owners Margaret O’Rourke, Wendy Crawford and Eilis Boyle

Brands include Camilla Norrback, Eilis Boyle, Electronic Sheep, Emer O’Leary Artwork, Grafik Fabrik Interiors, Louloubelle Bags, Manley, People Tree, Sphere One by Lucy Downes, Tim Ryan

Just a year after its launch, the whimsical wonderland that is Bow Boutique has already caught the eye of leading fashion magazines. Old pieces of furniture lend a comfortable, lived-in feel to the store, while other touches include a display of animal heads and printed canvases hanging in the windows. The store also serves as a workshop for its own-label designers, so they can often be found knitting or sewing in the corner. There is even a library area where husbands can relax with a book while their wives shop.

The store has become a destination for stylists seeking ideas for fashion shoots and Bow Boutique items have featured in publications such as Marie Claire, Tatler and Irish Brides.

The brainchild of three Irish designers - Margaret O’Rourke, Wendy Crawford and Eilis Boyle - the store is located in an old town house in the centre of Dublin.

The three owners focus on labels with a conscience, such as fair trade label People Tree, as well as selling their own labels - Momuse (O’Rourke), Wendy’s Wardrobe and Eilis Boyle.

Boyle says: “Bow is a testament to the fact that you don’t need a huge budget to create a beautiful store and idea. Our imagination is our biggest asset.”

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