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35 Sadie the Bra Lady

Five stores including 62 Front Street, Consett, County Durham

Who you need to know Owner Sadie Ayton

Brands include Curvy Kate, Freya, Gossard, Rigby & Peller, Shock Absorber, Wonderbra

Owner Sadie Ayton may have worked in the lingerie business for 41 years and won several awards, but her proposition for lingerie indie Sadie the Bra Lady is still the same – to make sure her customers are wearing the right-sized bra.

Towards the end of 2011, Ayton took her first long break for some time, but she still managed to squeeze in a couple of presentations on wearing the right bra on a Mediterranean cruise ship, demonstrating that her dedication to her mission will never falter.

In April last year, Sadie the Bra Lady opened as a franchise store in Guisborough, North Yorkshire, allowing her customers in that area to also find their perfect bra.

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