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38 Doodie Stark

99 High Street, Lindfield, Haywards Heath, West Sussex

Who you need to know Owner Liz Jefferson

Brands include Bailey, Charli, Damsel in a Dress, Great Plains, J Brand, Maison Scotch, Paige Denim, Yummie Tummie

She’s a relative newcomer to running an indie, but Doodie Stark owner Liz Jefferson is riding the crest of a wave. The womenswear retailer opened in 2010 and outperformed expectations in its first year. The store has had another successful 12 months, with good sales enabling Jefferson to turn the stockroom upstairs into a stunning courtyard room.

Scouring trade shows last year such as CPD and Gallery, both in Copenhagen, she added another string to Doodie Stark’s bow with the introduction of party evenings.

One fan of the store gushes that Doodie Stark “looks so stylish, the decor is gorgeous and it offers a fantastic range of brands with amazing service”.

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