Three London stores including 73 Salusbury Road, NW6
Who you need to know Owners Sarah Claassen and Annie Pollet
Brands include Acne, APC, Bash, Goat, Humanoid, MIH, Rützou, Vanessa Bruno
Founded by friends Sarah Claassen and Annie Pollet more than six years ago, Iris now has three stores across attractive and affluent areas of London: Chiswick, Battersea and Queen’s Park.
The womenswear boutique stocks an eclectic mix of brands, including Humanoid, APC and Acne, alongside kidswear, lingerie, jewellery and beauty products. It has a minimal interior adorned with a few quirky pieces, including a ladder, and welcomes many returning customers, including designer and retailer Cath Kidston.
The friendly service and contemporary offer led to Iris being shortlisted for Womenswear Retailer of the Year at the Drapers Fashion Awards last year.