Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

40 Iris

Three London stores including 73 Salusbury Road, NW6

Who you need to know Owners Sarah Claassen and Annie Pollet

Brands include Acne, APC, Bash, Goat, Humanoid, MIH, Rützou, Vanessa Bruno

Founded by friends Sarah Claassen and Annie Pollet more than six years ago, Iris now has three stores across attractive and affluent areas of London: Chiswick, Battersea and Queen’s Park.

The womenswear boutique stocks an eclectic mix of brands, including Humanoid, APC and Acne, alongside kidswear, lingerie, jewellery and beauty products. It has a minimal interior adorned with a few quirky pieces, including a ladder, and welcomes many returning customers, including designer and retailer Cath Kidston.

The friendly service and contemporary offer led to Iris being shortlisted for Womenswear Retailer of the Year at the Drapers Fashion Awards last year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.