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44 Boudoir Femme

2 King Street, Cambridge

Who you need to know Owner Pippa Sandison

Brands include American Vintage, By Malene Birger, Ceannis, Chie Mihara, Sam Edelman

A year-round calendar of customer events including charity fashion shows, in-store promotions and services such as ‘The Wish list!’ and ‘The Wardrobe edit’ has helped set contemporary womenswear indie Boudoir Femme apart from its rivals.

In the past year, the indie has redesigned its logo and kickstarted plans for Style Surgery, a venture with local beauty businesses and hairdresser Toni & Guy.

The tempo will continue apace as Boudoir Femme owner Pippa Sandison has doubled the size of the business by relocating to a 534 sq ft store on the same street.

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