2-4 The Tanyard, Tring Road, Wendover, Buckinghamshire
Who you need to know
Owner Tim Guy (left)
Brands include Brax, Canali, Eton, Fabiana Filippi, Gant, Marc Cain, Paul & Shark, Presen, Robert Graham, Seda, Weekend by MaxMara
A mainstream menswear indie in Wendover for 35 years, Andrew Gardner has been updated for the 21st century by former Harrods buyer Tim Guy, who bought it four years ago.
Focusing on evolution rather than revolution, Guy has introduced 14 new brands, such as Brioni and Robert Graham as well as footwear by Crockett & Jones and Stemar. The 2,500 sq ft store stocks both menswear and womenswear with a 75% to 25% split.
By treading carefully, Guy has managed to retain the store’s existing customer base while still drawing new shoppers through the door. “We only dropped a couple of the old labels but it has made the offer more diverse and customers have reacted to that in a positive way,” he says. “Brands like Robert Graham have been incredible and have made customers look at the business through new eyes.”
As one fan puts it: “Tim has made a successful business even more successful”.
Guy has also focused on marketing, through ads in local glossy magazines and promotional mail shots sent to the store’s 3,500-strong customer database.
While he is keen to acquire more stores in the future, for now Guy is committed to ensuring Andrew Gardner’s customers receive “great service, great quality and great value”. Adamant that you can sell luxury products at competitive prices, he has put in place a price match guarantee should a customer find the same product being sold for less elsewhere.