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48 Northern Threads

Two stores in South Shields including 14 Ocean Road, Tyne & Wear

Who you need to know Owners Phil Goodfellow and Nigel Binnie

Brands include Barbour, Duck and Cover, Fred Perry, G-Star, Pretty Green

Northern Threads has become an important player in men’s fashion in the Northeast since opening in 2006.

The indie directed its attention online by relaunching its website last summer after investing £50,000. It also appointed its first member of staff dedicated to boosting the store’s online search rankings.

Northern Threads has added newness to its portfolio, with brands such as Penfield, YMC and Paul & Shark introduced in the past year.

Co-owner Phil Goodfellow puts the indie’s  success down to “our hard work and striving for excellent customer service”.

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