34-36 Hookstone Road, Harrogate
Who you need to know
Owner Hilary Haresign
Brands include Condici, Ian Stuart, Libra, Linea Raffaelli, Mascara, Paule Vasseur
Snooty Frox cost its owner Hilary Haresign just £250 to buy 10 years ago. It was originally an eveningwear hire brand, which shared the building where Haresign operated an occasionwear retailer. But with a small area rented out as a bridalwear store, Haresign “realised there was more potential” and amalgamated the businesses to form a thriving occasionwear shop that stocks more than 50 brands.
The introduction of a coffee shop in 2009 has meant customers can enjoy pre-booked champagne breakfasts and afternoon tea while the in-store seamstress alters their purchases. A casualwear area was added for customers coming to the store for coffee who did not necessarily want a full-length evening dress.