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52 Pamela Shiffer

75 Regent’s Park Road, Primrose Hill, London NW1

Who you need to know Owner Pamela Shiffer

Brands include Alessa, Almost Famous, Darling, Gat Rimon, Ingenue, Just in Case, Laark, No Collection

Pamela Shiffer puts the success of her eponymous womenswear indie down to “a positive and creative attitude and always looking to better our offer”. She travels the globe in search of exciting brands yet to reach British soil to ensure she’s the first to introduce them to her customers.

She recently visited the South Korean capital, Seoul, and discovered a new wave of collections, which will soon be available to buy. Over the course of the year the website was revamped; this year it will go transactional.

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