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53 Diffusion

Four stores across the West Midlands, including 68 Victoria Street, Wolverhampton

Who you need to know Owners Gerald Bailey and Carl Peddie

Brands include Grenson, Hunter, Monkee Genes, Ralph Lauren, Nudie Jeans, Religion, Replay, Scotch & Soda

Known for sourcing new and interesting brands, Diffusion may have grown from one store to a four-store West Midlands favourite, but it retains the customer service ethos on which it was founded.

Co-owner Carl Peddie says its recipe for success is the ability to  represent key trends before they hit the mainstream: “It keeps our loyal customers coming back and new customers finding something exciting in the store.” 

This year, the business is gearing up to revamp its website.

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