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58 Fusion

Four stores across north Cornwall, including 39 Molesworth Street, Wadebridge, Cornwall

Who you need to know Owner Rhowen Yoki

Brands include Darling, G-Star, Havaianas, Levi’s, Mischa Barton, Monkee Genes, Motel, Religion

From its incarnation as a single surf shop run by her parents, owner Rhowen Yoki has transformed Fusion into a thriving, four-store, young fashion indie.

What’s her secret? Yoki puts it down to inspirational staff meetings, where the team bounce new ideas off each other. “We are an enthusiastic, fun and funky, creative, fashion-loving team and our logo says it all –‘your wardrobe is our business,’ ” she explains.

In the past year, Fusion ignited further interest when it opened pop-up stores at local festivals and introduced new labels such as Diesel, Monkee Genes and Franklin & Marshall.

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