287 Upper Richmond Road West, East Sheen, London SW14
Who you need to know Owners Anita Kane and Jackie Upton
Brands include Chantelle, Freya , Hanky Panky, Marie Jo, Prima Donna, Simone Pérèle
With their retail experience and attention to detail, owners Anita Kane and Jackie Upton have created a modern lingerie and swimwear indie filled with high-quality product.
It’s a personalised experience at the East Sheen indie, with an extensive database holding vital information such as customers’ bra sizes, birthdays and anniversaries, allowing Sheen Uncovered to tailor its offer around its customers.
The store enjoyed a winning year in 2011, gaining a national lingerie award and enjoying record sales. This followed the introduction of improvements to its merchandising system, setting up a presence on both Twitter and Facebook and relaunching its website.