Two stores including 22 Montpellier Walk, Cheltenham
Who you need to know Co-owners Gemma and James Wiseman
Brands include Chinti & Parker, Jucca, Lavenham, Marilyn Moore, Piazza Sempione, Tara Jarmon
Husband-and-wife team James and Gemma Wiseman used their strong design experience – between them they’ve woked at Mulberry, Conran and Boden – to open Foundation, a two-store indie filled with both little-known and commercial labels.
Gemma Wiseman hopes Drapers readers voted for the store for its “atmosphere, brand mix, relaxed but highly professional customer service and our business planning and buying approach”.
With several new and successful brands under their belt this year, such as Jucca, Piazza Sempione and Lavenham, and the development of a strong social media strategy, Foundation has cemented itself as a fashion institution.