Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

63 Foundation

Two stores including 22 Montpellier Walk, Cheltenham

Who you need to know Co-owners Gemma and James Wiseman

Brands include Chinti & Parker, Jucca, Lavenham, Marilyn Moore, Piazza Sempione, Tara Jarmon

Husband-and-wife team James and Gemma Wiseman used their strong design experience – between them they’ve woked at Mulberry, Conran and Boden – to open Foundation, a two-store indie filled with both little-known and commercial labels.

Gemma Wiseman hopes Drapers readers voted for the store for its “atmosphere, brand mix, relaxed but highly professional customer service and our business planning and buying approach”.

With several new and successful brands under their belt this year, such as Jucca, Piazza Sempione and Lavenham, and the development of a strong social media strategy, Foundation has cemented itself as a fashion institution.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.