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64 Mimi Noor

25 Milsom Street, Bath

Who you need to know Co-owners Mimi Noor and Andrew Thomas

Brands include Equipment, Goldhawk, Goldsign, James Jeans, J Brand, Tucker

Premium denim and casualwear indie Mimi Noor beat its expectations for its first year of trading last year, with owner Mimi Noor describing the loyalty and referrals from locals as “amazing”.

Noor puts the store’s success down to changing people’s attitudes towards shopping for casualwear, in particular denim. “We’ve channelled our past customer service experience into retail, making customers understand that we are there to consult, style and size their clothing perfectly for them,” she says.

Founder and creative director of denim brand MiH, Chloe Lonsdale says Mimi Noor is “a captivating store, where the staff have in-depth knowledge of denim and can make any woman feel at ease”.

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