8 Ropers Yard, Brentwood, Essex
Who you need to know Owners Billie and Sam Faiers
Brands include Hybrid, Jules Smith, Lipsy, Little Mistress, London Rebel, Mink Pink, Zigi Soho
On the back of the popularity of ITV series The Only Way is Essex, or Towie as it’s fondly known, stars of the show Billie and Sam Faiers launched their own womenswear boutique in 2011.
Minnies Boutique, which frequently sees queues sprawling around the block, has become a resounding success, with labels perfectly suited to its young female customers.
Its much-anticipated website crashed within an hour of launching as fans jumped online to copy the sisters’ signature styles.
The owners have continued to make their fame a money-spinner with the launch of their own young fashion brand, GraciEve, for autumn 11, and plan to open a second store this year.