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67 Studio 8

83 Regent’s Park Road, London NW1

Who you need to know Managing director Marcelle Savage and commercial and creative director Simon Savage

Brands include Jas MB, Oliver Spencer, Rick Owens, Rag & Bone

Originating from South Africa, where it operates three stores, Studio 8 has served up cool, premium brands in Primrose Hill for more than five years.

Commercial and creative director Simon Savage is sure he knows why the store has remained succeessful. “We don’t try to copy anyone else or follow fashion and we focus on what we love,” says Savage, who is working with a young (as yet unnamed) Japanese tailor to introduce new “experimental” fabrics.

What’s the plan for next year? “Survival and creative joy mixed with fun and success… all rolled up into one happy hamburger,” he says.

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