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73 Ambiance of Colchester

87 Crouch Street West, Colchester

Who you need to know Owner Vicki Wheeler

Brands include Condici, Ispirato, Faber, Gaby’s, Karen Cole, Sarah Cornell, Spanx, Yummie Tummie

“At a time when consumers seem to know the price of everything and the value of nothing, Ambiance is an example of putting value and quality and customer service above and beyond everything else,” says owner Vicki Wheeler.

Having operated the Colchester occasionwear indie for more than 26 years, she knows today’s consumer inside out.

The royal wedding provided renewed interest in a classic and timeless aesthetic, which is Ambiance’s style guide, says Wheeler, and helped to boost sales.

Last year, the store redesigned its website to make it easier to navigate and stepped up its marketing with new advertising campaigns.

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