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74 American Pie

Six stores across London and Surrey including 200 Chiswick High Road, Chiswick, London W4

Who you need to know Owner Bashir Mohammed

Brands include Holland Esquire, Marc by Marc Jacobs, Mulberry, Paul Smith, Stone Island, Vivienne Westwood

Founded in 1976, over the past few decades indie American Pie owner Bashir Mohammed has transformed the business into a six-strong mini-chain, catering for customers of all ages.

In the past year, Mohammed has achieved what many multiples have yet to even think about – a multichannel business. American Pie customers can reserve their order online and buy in-store or even try in-store and have the product delivered to their home for free.

A flourishing business, sales and profit are up year on year, helped by the success of brands such as Sorel, AG Jeans and 55DSL.

This year the technology-committed indie is developing a mobile app. 

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