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76 Fallen Hero

8 Cole Street, The Parishes Shopping Centre, Scunthorpe

Who you need to know Founder Des Comerford and co-owner and director Darren Comerford

Brands include Alan Paine, Ben Sherman, Divine Trash, Duck and Cover, G-Star, Replay, We Are Saints

Menswear retailer Fallen Hero scooped one of the most coveted trophies in the indie sector – Young Fashion Retailer of the Year at the 2011 Drapers Fashion Awards.

The business, founded 29 years ago by Des Comerford, tripled its store space to 3,800 sq ft last year when it relocated to Scunthorpe’s main shopping centre. Co-owner and director Darren Comerford says the move has boosted sales threefold.

With 90% of brands exclusive in the town, Fallen Hero has created a fashionable urban indie others aspire to emulate.

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