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82 Love KR

98a Chamberlayne Road, Kensal Rise, London NW10

Who you need to know Owner Paula Fitzpatrick

Brands include Des Petit, H by Hudson, Maison Scotch, Paige Premium Denim, Sara Berman London

Located next to Kensal Rise train station in northwest London, Love KR houses an eclectic mix of womenswear, footwear and jewellery.

The indie is the brainchild of Paula Fitzpatrick, who moved from wholesale to retail for the first time with the opening of the store in November 2010.

Fitzpatrick has turned customers into friends and made Love KR a tight-knit member of the community, with the store making frequent appearances on Kensal Rise’s Park Life blog.

Fitzpatrick says her strategy of offering a mixture of price points throughout the store has paid off.

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