133 High Street, Watford
Who you need to know Owners Sanj Chauhan and Krupa Pattani-Chauhan
Brands include Birkenstock, Forever Unique, Ipanema, Melissa, Rubber Duck, Vivienne Westwood
Formerly known as Heaven Woman, Forever Heaven has been serving up women’s fashion for 11 years.
Once a three-store indie, husband-and-wife owners Sanj Chauhan and Krupa Pattani-Chauhan were forced to close stores in Potters Bar and Stevenage in the past few years due to tough economic conditions.
The Watford store enjoyed a successful Christmas, with high customer demand for furs and casualwear.
This year Pattani-Chauhan says the store will focus on introducing loyalty cards for students and other customers.